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[Global People] Joon Aun Ooi, President and Managing Director for South East Asia and Pacific Rim, Wyndham Hotels & Resorts
ÀåÁø¼ö ÆíÁýÀΠ |  hoav@daum.net
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“¿ì¸®´Â °¢ ½ÃÀå¿¡¼­ °¡Àå ÀûÇÕÇÑ ºê·£µåÀÇ È£ÅÚÀ» ±×¿¡ ¸Â´Â ¿À³Ê¿Í ÇÔ²² ¹èÄ¡ÇÏ¿© À©´ýÀÇ È£ÅÚ ºê·£µå¿Í ¿À³Ê°¡ ¸ðµÎ ¼º°øÇÒ ¼ö ÀÖ´Â ½ÃÀåÀ» È®´ëÇÔÀ¸·Î½á ºê·£µå¸¦ Àû±ØÀûÀ¸·Î ¼ºÀå½ÃÅ°´Âµ¥ ÁÖ·ÂÇÏ°í ÀÖ½À´Ï´Ù. ÇöÀç À©´ý È£ÅÚ & ¸®Á¶Æ®´Â Çѱ¹, ¸»·¹À̽þÆ, È£ÁÖ, ´ºÁú·£µå, ű¹¿¡¼­ °­ÇÑ ¼ºÀå¼¼¸¦ º¸ÀÌ°í ÀÖ½À´Ï´Ù. ¿ì¸®´Â ¾÷½ºÄÉÀÏ ·°¼Å¸®ºÎÅÍ °æÁ¦ÀûÀÎ ÀÌÄÚ³ë¹Ì ºê·£µå±îÁö ¸ðµç ¿©Çà°´ÀÇ ¿ä±¸¸¦ ÃæÁ·½Ãų ¼ö ÀÖ´Â ¼÷¹Ú ¿É¼ÇÀ» Á¦°øÇÕ´Ï´Ù. Àü ¼¼°è¿¡¼­ °¡Àå ºü¸£°Ô ¼ºÀåÇÏ°í ÀÖ´Â Áö¿ªÀÎ µ¿³²¾Æ½Ã¾Æ¿Í ÅÂÆò¾ç Áö¿ª¿¡¼­ À©´ý È£ÅÚ & ¸®Á¶Æ® ¶ÇÇÑ ºü¸£°Ô ¼ºÀå ÁßÀÔ´Ï´Ù.” 

 

 

ÇöÀç À©´ý¿¡¼­ »çÀå´ÔÀÇ ¿ªÇÒÀ» ¼Ò°³ÇØ ÁֽʽÿÀ. Please introduce your current role in Wyndham Hotels & Resorts.

Àú´Â µ¿³²¾Æ½Ã¾Æ¿Í ÅÂÆò¾ç Áö¿ªÀÇ À©´ý È£ÅÚ & ¸®Á¶Æ®¸¦ ÃÑ°ýÇÏ°í ÀÖ´Â »çÀå °â ¸Å´Ï¡ µð·ºÅÍÀÔ´Ï´Ù. ÀÌ Áö¿ª¿¡¼­ ¾à 150°³ÀÇ È£ÅÚ°ú ¸®Á¶Æ® Æ÷Æ®Æú¸®¿À·Î ±¸¼ºµÈ ºê·£µåÀÇ ¼ºÀå°ú ¹ßÀüÀ» À̲ø°í ÀÖ½À´Ï´Ù.

2013³â À©´ý È£ÅÚ ±×·ìÀÇ ÁßÈ­±Ç Áö¿ª ¿ÀÇÁ´×°ú ¿î¿µ ºÎ¹®À» Ã¥ÀÓÁö´Â ºÎ»çÀåÀ¸·Î À©´ý¿¡ ÇÕ·ùÇßÀ¸¸ç, ÀÌ ¶§ Áß±¹ ½ÃÀå¿¡¼­ 4°³ÀÇ »õ·Î¿î ºê·£µå¸¦ ¼º°øÀûÀ¸·Î ·ÐĪÇÏ°í 1,400°³°¡ ³Ñ´Â ÇÁ·£Â÷ÀÌÁî¿Í ¸Å´ÏÁö¸ÕÆ® È£ÅÚ Æ÷Æ®Æú¸®¿À¸¦ È®Àå½ÃÅ°´Âµ¥ ±â¿©Çß½À´Ï´Ù.

I'm President and Managing Director for South East Asia and Pacific Rim of Wyndham Hotels & Resorts and lead the post-spin development and growth of the Wyndham Hotels & Resorts family of brands across the region which comprises a portfolio of almost 150 hotels and resorts.

Joined Wyndham in 2013 as Vice President, Openings and Operations for Wyndham Hotel Group Greater China. During this time, I successfully introduced four new brands to the market and played a pivotal role in growing the combined franchise and management portfolio to over 1,400 hotels.

 

ÃÖ±Ù µé¾î À©´ý¿¡¼­ °­ÇÏ°Ô ¹Ð°í ÀÖ´Â ºê·£µå´Â ¹«¾ùÀÎÁö ¸»¾¸ÇØÁֽðí, ±× ÀÌÀ¯µµ ¼³¸íÇØÁֽʽÿÀ. Please tell us what brand you've been strongly promoting recently among Wyndham's 20 hotel brands globally and why.

À©´ý È£ÅÚ & ¸®Á¶Æ®´Â µ¿³²¾Æ½Ã¾Æ¿Í ÅÂÆò¾ç Áö¿ªÀº ¹°·Ð Àü ¼¼°è¿¡¼­ ¼ºÀåÀ» Ãß±¸Çϸ鼭 ¸ðµç ¿©Çà°´µéÀÌ È£ÅÚ ¿©ÇàÀ» Áñ±æ ¼ö ÀÖ´Â ºñÀüÀ» Á¦½ÃÇÏ´Â ¼¼°è ÃÖ´ëÀÇ È£ÅÚ ÇÁ·£Â÷ÀÌÁî ±â¾÷ÀÔ´Ï´Ù. 1981³â¿¡ ¼³¸³µÈ À©´ý ¿ùµå¿ÍÀ̵å´Â ¼¼°è ÃÖ´ëÀÇ È£ÅÚ ÇÁ·£Â÷ÀÌÁîÀÌÀÚ È£ÅÚ ¸Å´ÏÁö¸ÕÆ® ¼­ºñ½º Á¦°ø ¾÷ü Áß ÇÑ°÷À¸·Î ¼ºÀåÇß½À´Ï´Ù. ÇöÀç 6°³ ´ë·ú, 80¿©°³ ±¹°¡¿¡¼­ ¾à 9,200°³ÀÇ È£ÅÚ ³×Æ®¿öÅ©¸¦ ÅëÇØ ÀÏ»ó ¿©Çà°´µé¿¡°Ô ¾à 810,000°³ÀÇ °´½ÇÀ» Á¦°øÇÏ°í ÀÖ½À´Ï´Ù.

À©´ýÀÇ ¸ñÇ¥´Â ¾ÆÁÖ °£´ÜÇÕ´Ï´Ù. ¿ì¸®´Â ¸ðµç »ç¶÷ÀÌ ¿©ÇàÀ» ¼Õ½±°Ô ÇÒ ¼ö ÀÖµµ·Ï ¸¸µé¾î ³ª°¡°í ÀÖÀ¸¸ç À©´ý È£ÅÚ & ¸®Á¶Æ®´Â ¾÷°è¸¦ À̲ø¾î°¡´Â ¼±µÎÁÖÀڷμ­ Àü ¼¼°èÀûÀ¸·Î ¿ì¸®¿Í ¸Â´Â ºñÁî´Ï½º ÆÄÆ®³Ê, ºê·£µå, Áö¿ªÀ» ã¾Æ ¿ì¸®ÀÇ ¼ºÀå ½ºÅ丮¸¦ Áö¼ÓÀûÀ¸·Î ÃßÁøÇÏ°í ÀÖ½À´Ï´Ù. ½Ã°£ÀÌ Áö³²¿¡ µû¶ó °í°´ÃþÀÌ °è¼Ó ÁøÈ­ÇÏ°í ÀÖÁö¸¸ ¿ì¸®´Â ƯÁ¤ ºê·£µå¸¦ ³»¼¼¿ì°Å³ª °­Á¶Çϱ⺸´Ù À©´ý È£ÅÚ & ¸®Á¶Æ®°¡ º¸À¯ÇÏ°í ÀÖ´Â ¾÷½ºÄÉÀÏ ºê·£µåºÎÅÍ ÀÌÄÚ³ë¹Ì ºê·£µå¿¡ À̸£±â±îÁö ´Ù¾çÇÑ Æ÷Æ®Æú¸®¿À¸¦ ÅëÇØ ²÷ÀÓ¾øÀÌ º¯È­ÇÏ´Â °í°´ÃþÀ» Ž»öÇÏ°í Æ÷ÂøÇϸç È£ÅÚ°ú ¼­ºñ½º¸¦ Á¦°øÇÏ°í ÀÖ½À´Ï´Ù.

Wyndham Hotels & Resorts is the largest hotel franchise company in the world with a vision to make hotel travel accessible for all as we pursue ambitious growth globally and in South East Asia and the Pacific Rim region.

Founded in 1981, Wyndham Worldwide grew to be one of the world's largest hotel franchisor and leading provider of hotel management services

With approximately 9,200 hotels across more than 80 countries on six continents. Through its network of approximately 810,000 rooms appealing to the everyday traveler.

At Wyndham, our mission is very straightforward - we make travel accessible for all and WHR is in a leadership position as we are continuing to push our growth story globally, looking for the right business partner, brand and location.

As the customer segment continues to evolve over time, WHR because of our breadth of brands under our portfolio, ranging from upper upscale to economy brands, we are well-poised to explore and capture the ever-changing customer segments over time.

   
¡ã TRYP by Wyndham Fortitude Valley Hotel Brisbane

±×·¸´Ù¸é ´ã´çÇÏ°í ÀÖ´Â South East Asia¿Í Pacific Áö¿ª¿¡¼­ Ưº°È÷ °­Á¶ÇÏ°í ÀÖ´Â ºê·£µå´Â ¹«¾ùÀΰ¡¿ä? What brand do you particularly emphasize in South East Asia and Pacific region?

¿ì¸®´Â °¢ ½ÃÀå¿¡¼­ °¡Àå ÀûÇÕÇÑ ºê·£µåÀÇ È£ÅÚÀ» ±×¿¡ ¸Â´Â ¿À³Ê¿Í ÇÔ²² ¹èÄ¡ÇÏ¿© À©´ýÀÇ È£ÅÚ ºê·£µå¿Í ¿À³Ê°¡ ¸ðµÎ ¼º°øÇÒ ¼ö ÀÖ´Â ½ÃÀåÀ» È®´ëÇÔÀ¸·Î½á ºê·£µå¸¦ Àû±ØÀûÀ¸·Î ¼ºÀå½ÃÅ°´Âµ¥ ÁÖ·ÂÇÏ°í ÀÖ½À´Ï´Ù. ÇöÀç À©´ý È£ÅÚ & ¸®Á¶Æ®´Â Çѱ¹, ¸»·¹À̽þÆ, È£ÁÖ, ´ºÁú·£µå, ű¹¿¡¼­ °­ÇÑ ¼ºÀå¼¼¸¦ º¸ÀÌ°í ÀÖ½À´Ï´Ù. ¶ÇÇÑ º£Æ®³²Àº ¿ì¸®°¡ ÁýÁßÇÏ°í ÀÖ´Â ÁÖ¿ä ½ÃÀå Áß ÇϳªÀÔ´Ï´Ù.

¿ì¸®´Â ¾Æ½Ã¾Æ °í°´ÀÇ ´Ù¾çÇÑ ¼ºÀå ±â¹Ý¿¡ ¸ÂÃç ºñÁî´Ï½º¸¦ È®ÀåÇÏ°í ÀÖÀ¸¸ç ¸¶ÄϺ°·Î »ìÆ캸¸é Çѱ¹ÀÇ °æ¿ì ÇÏ¿öµå Á¸½¼(Howard Johnson), Çʸ®ÇÉÀº Æ®¸³(TRYP)°ú À©´ý °¡µç(Wyndham Garden), ´ºÁú·£µå´Â À©´ý °¡µç, Àεµ³×½Ã¾Æ¿¡¼­´Â À©´ý °¡µç°ú À©´ý(Wyndham), º£Æ®³²Àº À©´ý°ú À©´ý ±×·£µå(Wyndham Grand), ű¹Àº À©´ýÀÌ ¼ºÀå¼¼¸¦ º¸ÀÌ°í ÀÖ½À´Ï´Ù.

µ¿³²¾Æ½Ã¾Æ¿Í ÅÂÆò¾ç Áö¿ª¿¡¼­´Â 15°³ ±¹¿¡¼­ À©´ý È£ÅÚ & ¸®Á¶Æ®ÀÇ 9°³ ºê·£µå°¡ ¿î¿µµÇ°í ÀÖÀ¸¸ç, 130°³ ÀÌ»óÀÇ È£ÅÚ°ú 20,000°³ ÀÌ»óÀÇ °´½ÇÀ» °®Ãß°í ÀÖ½À´Ï´Ù. À̸¦ ÅëÇØ ¾÷½ºÄÉÀÏ ·°¼Å¸®ºÎÅÍ °æÁ¦ÀûÀÎ ÀÌÄÚ³ë¹Ì ºê·£µå±îÁö ¸ðµç ¿©Çà°´ÀÇ ¿ä±¸¸¦ ÃæÁ·½Ãų ¼ö ÀÖ´Â ¼÷¹Ú ¿É¼ÇÀ» Á¦°øÇÕ´Ï´Ù. Àü ¼¼°è¿¡¼­ °¡Àå ºü¸£°Ô ¼ºÀåÇÏ°í ÀÖ´Â Áö¿ªÀÎ µ¿³²¾Æ½Ã¾Æ¿Í ÅÂÆò¾ç Áö¿ª¿¡¼­ À©´ý È£ÅÚ & ¸®Á¶Æ® ¶ÇÇÑ ºü¸£°Ô ¼ºÀå ÁßÀÌ¸ç ¿ÃÇØ ¸» ű¹¿¡ 3°³ÀÇ »õ·Î¿î È£ÅÚÀÌ ¿ÀÇ µÉ ¿¹Á¤ÀÔ´Ï´Ù.

We are focused on proactively growing our brands by ensuring we place the right hotels with the right ownership, expanding in markets where our hotel brands and owners will be successful.

We are currently experiencing strong growth in Korea, Malaysia, Australia, New Zealand and Thailand. Vietnam as these are the key markets of focus. We are expanding in line with the varied and growing base of Asian consumers. For example, Howard Johnson in Korea, TRYP in the Philippines; Wyndham Garden in New Zealand, the Philippines, Indonesia, Wyndham in Indonesia, Thailand, Vietnam, Wyndham Grand in Vietnam.

Within Southeast Asia and the Pacific Rim, there are nine brands that sit within our portfolio. From upscale luxury to affordable economy, we truly have an accommodation option to suit every traveller's needs. The Company is also growing rapidly in Southeast Asia and the Pacific Rim, its fastest-growing region, and plans to open three new hotels in Thailand later this year. We have a presence in 15 countries, with more than 130 hotels and over 20,000 rooms represented across 9 brands.


°¢ Áö¿ªÀÇ À©´ý ºê·£µå ÁøÃâ¿¡ À־, Ÿ È£ÅÚ ±×·ì°ú Â÷º°È­µÈ À©´ý¸¸ÀÇ Æ¯º°ÇÑ Á¢±Ù¹ýÀ̳ª ÇýÅÃÀÌ ÀÖ³ª¿ä? ÀÖ´Ù¸é ¼Ò°³ÇØ ÁֽʽÿÀ. What's your distinctive strategies or benefits to owners or franchisees when Wyndham enters each region or local market compared with other global hotel brands?

Áö³­ 9¿ù 25ÀÏ¿¡ ¿­¸° À©´ý ±Û·Î¹ú ÄÁÆÛ·±½º¿¡¼­ À©´ý È£ÅÚ & ¸®Á¶Æ®ÀÇ »çÀå °â CEO Á¦ÇÁ ¹ß·¹Æ¼(Geoff Balletti)´Â ¸ðµç »ç¶÷ÀÌ È£ÅÚ ¿©ÇàÀ» Áñ±æ ¼ö ÀÖµµ·Ï ÇÏ´Â ±â¾÷ »ç¸íÀÇ ÀÏȯÀ¸·Î È£ÅÚ ºê·£µå °¡Ä¡ ³ôÀ̱â, ¿À³Ê ´ë¿ì, ±Û·Î¹ú ¼ºÀå ÁÖµµ, °í°´À» À§ÇÑ Çõ½Å µî ¾ÕÀ¸·ÎÀÇ Àü·«À» °øÀ¯Çß½À´Ï´Ù.

¿ì¼± °Å·ÐÇÒ ¼ö ÀÖ´Â °ÍÀÌ ÀÌÄÚ³ë¹Ì ¼¼±×¸ÕÆ®ÀÇ ¹ßÀüÀÔ´Ï´Ù. ¿ì¸®´Â À©´ýÀÇ °¡Àå »ó¡ÀûÀÎ ºê·£µå°¡ ¼ÓÇØ ÀÖ´Â ÇÕ¸®ÀûÀÎ °¡°ÝÀ¸·Î °í°´¿¡°Ô Ưº°ÇÏ°í ÀǹÌÀÖ´Â °æÇèÀ» Á¦°øÇÏ´Â ÀÌÄÚ³ë¹Ì ¼¼±×¸ÕÆ®¸¦ Çâ»ó½ÃÄÑ Áö¼ÓÀûÀ¸·Î ¿©ÇàÀ» ´ëÁßÈ­½ÃÅ°°í ÀÖ½À´Ï´Ù. ÃÖ±Ù¿¡´Â ºê·£µå Àü¹Ý¿¡ °ÉÃÄ »õ·Ó°Ô µðÀÚÀÎÀ» Àü°³ÇÑ ½´ÆÛ8 ¹ÙÀÌ À©´ý(Super 8 by Wyndham)°ú ÇÏ¿öµå Á¸½¼ ¹ÙÀÌ À©´ý(Howard Johnson by Wyndham)¿¡ ÀÌ¾î µ¥ÀÌÁî ÀÎ ¹ÙÀÌ À©´ý(Days Inn by Wyndham)ÀÇ »õ·Î¿î ¸ð½Àµµ °ø°³Çß½À´Ï´Ù.

±× ´ÙÀ½À¸·Î´Â Çõ½ÅÀûÀÎ µðÀÚÀÎ ¹× °ÇÃàÀÔ´Ï´Ù. À©´ýÀº °³¹ß ºñ¿ëÀ» ³·Ãß°í È¿À²¼ºÀ» ³ôÀ̵µ·Ï ¼³°èµÈ »õ·Î¿î ÇÁ·ÎÅäŸÀÔÀ» Ãâ½ÃÇÔÀ¸·Î½á ½Å±Ô È£ÅÚ °ÇÃà ¼ºÀåÀ» ¿ì¼±½ÃÇÏ°í ÀÖ½À´Ï´Ù. ÀÌ´Â ÃÖ°íÀÇ »ç·Ê·Î ²ÅÈ÷´Â ¶ó ÄýŸ ¹ÙÀÌ À©´ý(La Quinta by Wyndham)À» ºñ·ÔÇØ ¸¶ÀÌÅ©·ÎÅÚ ¹ÙÀÌ À©´ý(Microtel by Wyndham)¿¡¼­ ÃÖ±Ù Ãâ½ÃÇÑ ¸ð´Ù(Moda) ÇÁ·ÎÅäŸÀÔÀÇ ¼º°ø¿¡¼­ È®ÀÎÇÒ ¼ö ÀÖ½À´Ï´Ù.

°¡µç(Garden) ºê·£µåÀÇ ¼ºÀåµµ ´«¿©°Ü º¼¸¸ ÇÕ´Ï´Ù. À©´ýÀº ¾Æ¹ö(Arbor)¶ó´Â »õ·Î¿î ÀÎÅ׸®¾î ¹× ¿Ü°ü ÇÁ·ÎÅäŸÀÔÀ¸·Î ¼ºÀåÀ» À§ÇÑ À©´ý °¡µç(Wyndham Garden) ºê·£µåÀÇ Æ÷Áö¼Å´×À» ÀçÁ¤¸³ÇÒ °èȹÀÔ´Ï´Ù. ÀÚ¿¬¿¡¼­ ¿µ°¨À» ¹Þ¾Æ °£°áÇÏ°í Çö´ëÀûÀÎ ¹ÌÇÐÀ» Á¦°øÇÏ´Â ¾Æ¹ö´Â °´½Ç ´ç °ÇÃà ºñ¿ëÀ» Àý°¨ÇÒ ¼ö ÀÖµµ·Ï ¼³°èµÈ »õ·Î¿î ÇÁ·ÎÅäŸÀÔÀÔ´Ï´Ù.

º¯È­ÇÏ´Â °í°´ÀÇ ¼±È£µµ¿Í ¿ä±¸¿¡ ´ëÇÑ ÅëÂû·ÂÀ» ¹ÙÅÁÀ¸·Î ¿ì¸®´Â ´Ù¾çÇÑ ÀáÀç °í°´À» ²ø¾îµéÀÌ°í ½ÃÀå¿¡¼­ ¼±µÎÁÖÀÚ·Î ³²±â À§ÇØ ½Ç¿ëÀûÀ̸鼭µµ Á÷°üÀûÀÎ ¼­ºñ½º¸¦ Á¦°øÇÏ´Â °ÍÀ» ¸ñÇ¥·Î ÇÏ°í ÀÖ½À´Ï´Ù. ÀÌ ¿Ü¿¡µµ ¹é¿£µå ÇÁ·Î¼¼½º ÀÛ¾÷, µðÁöÅÐ ÀÎÇÁ¶ó °³¼±, »õ·Î¿î °í°´ °æÇè Çõ½ÅÀ» À§ÇØ ³ë·ÂÇÏ°í ÀÖ½À´Ï´Ù. ÀÏ°ýÀûÀÎ Á¢±Ù¹æ½ÄÀº È£ÅÚ¾÷°è¿¡ ¸ÂÁö ¾Ê´Ù´Â °ÍÀ» Àß ¾Ë°í ÀÖÀ¸¹Ç·Î ÁÖ¿ä °í°´ ±×·ìÀ» ºÐ·ùÇÏ°í °¢ ±×·ìÀÇ ÃëÇâ¿¡ ¸Âµµ·Ï ½ÅÁßÇÏ°Ô °í¸¥ ÄܼÁÆ®¸¦ Àû¿ëÇß½À´Ï´Ù.

±Û·Î¹ú ¼ºÀå ÃßÁøµµ °­Á¶ÇÏ°í ÀÖ½À´Ï´Ù. Àü ¼¼°èÀûÀ¸·Î °ü±¤»ê¾÷ÀÌ Áö¼ÓÀûÀ¸·Î ¼ºÀåÇÔ¿¡ µû¶ó À©´ýÀº ¸ðµç ¿©Çà°´µé, ƯÈ÷ ÀÏ»ó ¿©Çà°´°ú ±Þ°ÝÈ÷ ¼ºÀåÇÏ°í ÀÖ´Â ±Û·Î¹ú Áß»êÃþÀ» À§ÇÑ ¹ÏÀ» ¼ö ÀÖ´Â ¼÷¹Ú ¿É¼Ç¿¡ ´ëÇÑ ¼ö¿ä Áõ°¡¸¦ Æ÷ÂøÇϱâ À§ÇØ Àß ¾Ë·ÁÁø ºê·£µå¸¦ ³»¼¼¿ì°í ÀÖ½À´Ï´Ù.

½Å±Ô ¸¶ÄÏ¿¡¼­ ¼±º¸ÀÌ´Â ½Å±Ô ºê·£µå·Î´Â ´ºÁú·£µåÀÇ µ¥ÀÌÁî ÀÎ, Áß±¹ÀÇ ¸¶ÀÌÅ©·ÎÅÚ, ¾Æ¸£¸Þ´Ï¾ÆÀÇ ¶ó¸¶´Ù ¹ÙÀÌ À©´ý, ¸»·¹À̽þÆÀÇ À©´ý, ¾Æ¸£ÇîƼ³ª, È£ÁÖ, Çʸ®ÇÉÀÇ À©´ý °¡µç µî 5°³ÀÇ ºê·£µå°¡ ¿ÃÇØ »õ·Î¿î ½ÃÀå¿¡¼­ ¿ÀÇÂÇß½À´Ï´Ù. ¶ÇÇÑ ¿ÃÇØ µ§¸¶Å©¿Í º£Æ®³²¿¡¼­ µ¹Ã¼ È£ÅÚ ¾Ø ¸®Á¶Æ® ¹ÙÀÌ À©´ý(Dolce Hotels and Resorts by Wyndham) ºê·£µå °è¾àÀ» ü°áÇßÀ¸¸ç 2021³â¿¡´Â µµ¹Ì´ÏÄ«°øÈ­±¹¿¡¼­ ¶ó ÄýŸ¸¦ ¿ÀÇÂÇÒ ¿¹Á¤ÀÔ´Ï´Ù.

µðÁöÅÐ ±â¼ú Çõ½Åµµ °­Á¶ÇÏ°í ÀÖ½À´Ï´Ù. ¾÷°è ¿ª»ç»ó °¡Àå Å« À̸§ º¯°æ Áß ÇϳªÀÎ “¹ÙÀÌ À©´ý(by Wyndham)” ¸ð´ÏÄ¿¸¦ ¸ðµç ºê·£µå¸í¿¡ Ãß°¡ÇÏ°í ¾÷°è ÃÖÃÊ·Î µµ¾î´ë½Ã(DoorDash)¿Í ÆÄÆ®³Ê½ÊÀ» ¸Î´Â Çõ½ÅÀ» ¼±º¸ÀÌ´Â µî Àü·«Àû À̴ϼÅƼºê¿¡ µû¶ó À©´ýÀº »õ·Î¿î ±â¼úÀ» È°¿ëÇÏ¿© Æ÷Æ®Æú¸®¿À Àü¹Ý¿¡ °ÉÃÄ ºê·£µå ÀÎÁöµµ¿Í ±â¿©µµ¸¦ ³ôÀÌ°í °í°´ °æÇèÀ» Çâ»ó½ÃÅ°±â À§ÇØ µðÁöÅп¡ ´ëÇÑ ³ë·ÂÀ» È®´ëÇÏ°í ÀÖ½À´Ï´Ù.

°í°´¿¡°Ô °è¼ÓÇؼ­ ÁÁÀº ¹«¼± ÀÎÅÍ³Ý È¯°æÀ» Á¦°øÇϱâ À§ÇØ À©´ý°ú °è¾àÇÑ ÇÁ·£Â÷ÀÌÁî ÆÄÆ®³Ê´Â Àú·ÅÇÑ ºñ¿ëÀ¸·Î °íÇ°Áú Çϵå¿þ¾î¿Í Àåºñ¸¦ °®Ãá »õ·Î¿î ¹«¼±, ³×Æ®¿öÅ© ¼­ºñ½º ¹øµéÀÎ À©´ý Wi-Fi¸¦ »ç¿ëÇÒ ¼ö ÀÖ½À´Ï´Ù. È£ÅÚ Á÷¿øµéÀº µ¿±Þ ÃÖ°íÀÇ ¹«¼±°ú ³×Æ®¿öÅ© Àåºñ, Àü¹® ȨÆäÀÌÁö, °í°´ÀÇ ´Ù¾çÇÑ ¿äûÀ» ó¸®ÇÒ ¼ö ÀÖµµ·Ï ¾ÈÁ¤ÀûÀÎ ½ÅÈ£¸¦ Á¦°øÇÏ´Â ¿ÍÀÌÆÄÀÌ ¼­ºñ½º, Áö¿øÀ» À§ÇÑ ¿ø½ºÅé ¼îÇÎÀ» ÀÌ¿ëÇÒ ¼ö ÀÖ½À´Ï´Ù.

¶ÇÇÑ ¹®ÀÚ ±×´ë·Î ¼Õ ¾È¿¡¼­ °í°´À» ¸¸³ª±â À§ÇØ ¿ì¸®´Â 2020³â º½, °£¼ÒÈ­µÈ ¿¹¾à, °èÁ¤ °ü¸®, °ÔÀÓÈ­, Èï¹Ì·Î¿î È£ÅÚ Æ¯Â¡ µîÀ» Á¦°øÇÏ´Â »õ·Î¿î ¸ð¹ÙÀÏ ¾ÛÀ» Ãâ½ÃÇÏ¿© °í°´ÀÌ ÃÖ´ëÇÑ È°¿ëÇÒ ¼ö ÀÖµµ·Ï ÇÒ ¿¹Á¤ÀÔ´Ï´Ù. ÀÌ Á÷°üÀûÀÌ°í ¿¹Ãø °¡´ÉÇÑ ¾ÛÀº À©´ý ¸®¿öÁî ȸ¿ø¿¡°Ô ¿©Çà Áß °³ÀÎ ¸ÂÃãÈ­µÈ ¼­ºñ½º¸¦ Á¦°øÇÒ °ÍÀÔ´Ï´Ù.

Just recently at the Wyndham Global Conference, held on September 25 President & CEO, Wyndham Hotels & Resorts, Geoff Ballotti took to the stage and shared our companies strategic proposition on further efforts to elevate our hotel brands, serve owners, drive global growth and innovate for guests as part of our mission to make hotel travel possible for all:

Elevating Economy: Wyndham continues to democratize travel by elevating the economy segment with distinct, meaningful experiences for guests - at an affordable price point - for some of its most iconic brands. On the heels of recent brand-wide redesign efforts for Super 8 by Wyndham and Howard Johnson by Wyndham, the company unveiled a new look for Days Inn by Wyndham.

Revolutionizing Design and Construction: The Company is prioritizing new-construction growth with the launch of both new and refreshed prototypes designed to lower development costs and capture greater efficiencies, taking a page from the best practices of La Quinta by Wyndham and the success of the recent Moda prototype launch from Microtel by Wyndham.

Growing Garden: The Company announced plans to reposition its Wyndham Garden brand for growth with a new interior and exterior prototype called Arbor, which offers a streamlined, modern aesthetic inspired by nature that is designed to reduce cost-per-key to build.

With insight into evolving consumer preferences and needs, we aim to make our offerings not only practical but also intuitive in order to engage its diverse audience and remain a leading player in the market

Working on back-end processes, consistently improving its digital infrastructure and inspiring new guest experience innovations. We know that a one-size-fits-all approach simply doesn't work in hospitality. At Wyndham, we've broken down our key audience groups and carefully curated concepts that match their preferences.

Driving Global Growth: As international tourism continues to grow, Wyndham is positioning its well-known brands to capitalize on the rising demand for trusted lodging options for all travelers, particularly everyday travelers and the growing global middle class.

New Brands in New Markets: Five Wyndham brands have opened in new markets this year, including Days Inn in New Zealand; Microtel in China; Ramada by Wyndham in Armenia; Wyndham in Malaysia; and Wyndham Garden in Argentina, Australia and the Philippines. The Company also signed agreements to introduce Dolce Hotels and Resorts by Wyndham in Denmark and Vietnam this year, and La Quinta in the Dominican Republic in 2021.

Digital Technology Evolution: Following its strategic initiative to endorse all of its brands with the "by Wyndham" moniker - one of the largest name changes in the industry's history - and the evolution of Wyndham Rewards, which brought about innovative, first-to-market partnerships such as DoorDash, Wyndham is leveraging new technology to expand its digital efforts to drive brand recognition and contribution and enhance the guest experience across its portfolio.

Wyndham Wi-Fi: Addressing the ongoing challenge of providing great guest Wi-Fi, Wyndham franchisees now have access to a new bundle of wireless and network services featuring high-quality hardware and equipment at lower costs called Wyndham Wi-Fi. Hoteliers will have access to best-in-class wireless and network equipment, a professional home page, superior Wi-Fi services with consistent signals capable of handling guests' multi-screen needs, and one-stop shopping for support.

Mobile First: To meet guests where they are - literally, in the palm of their hands - the Company will launch a new mobile app in the spring of 2020 offering streamlined bookings, account management, gamification, and exciting on-property features enabling guests to make the most of their stays. This intuitive, anticipatory app also will provide Wyndham Rewards members with personalized moments woven throughout their journey.

   
¡ã Wyndham Garden Hanoi

À©´ý ºê·£µåµé °£ÀÇ ÄܼÁÆ®¿Í Æ÷Áö¼Å´×Àº ¾î¶»°Ô Á¤¸³ÇØ ³ª°¡°í ÀÖ½À´Ï±î. Wyndham has 20 hotel brands. How do you establish each brand's concept and positioning?

´Ù¾çÇÑ °¡°Ý´ëÀÇ ºê·£µå¿¡µµ ºÒ±¸ÇÏ°í ¼ºÀå¿¡ ´ëÇÑ ÀÇÁö´Â ÁÙ¾îµéÁö ¾Ê´Â °Í °°½À´Ï´Ù. ÀÌ´Â ´õ¿í ¼¼·ÃµÈ °í°´°ú ÀϺΠÁö¿ªÀÇ ¿À³Ê¿¡°Ô´Â ±âÁ¸ ºê·£µåº¸´Ù ´õ ¸¹Àº ¿É¼Ç Á¦°øÀÇ Çʿ伺 µî µÎ °¡Áö ¿äÀο¡ ÀÇÇÑ °ÍÀ̶ó°í »ý°¢ÇÕ´Ï´Ù.

°¢±â ´Ù¸¥ À¯ÇüÀÇ ¿©Çà°´µéÀº ¼­·Î ´Ù¸¥ ±âÁØÀ¸·Î È£ÅÚ ºê·£µå Æ÷Áö¼Å´×¿¡ ´ëÇÑ ÀÚ½ÅÀÇ °üÁ¡À» °áÁ¤ÇÕ´Ï´Ù. ¶ÇÇÑ °°Àº ±âÁØÀ» »ç¿ëÇÏ´Â °æ¿ì¿¡µµ ´Ù¾çÇÑ À¯ÇüÀÇ ¿©Çà°´µéÀÌ »ý°¢ÇÏ´Â ÇØ´ç ±âÁØ¿¡ ´ëÇÑ °¡ÁßÄ¡´Â ¼­·Î ´Ù¸¨´Ï´Ù. ¿©Çà°´µéÀ» Â÷º°È­ÇÏ´Â ÁÖ¿ä Æ÷ÀÎÆ®´Â ºñÁî´Ï½º ¿©ÇàÀÎÁö ·¹Àú ¿©ÇàÀÎÁöÀÔ´Ï´Ù.

¶ÇÇÑ ¹Ìµå½ºÄÉÀÏ ºÐ¾ß¿¡¼­ À©´ý È£ÅÚ & ¸®Á¶Æ®´Â ¼±µÎ¸¦ À¯ÁöÇϸ鼭 µ¿½Ã¿¡ ºü¸£°Ô ¼ºÀåÇÏ°í ºÎÁ·ÇÑ ¼¼±×¸ÕÆ®ÀÇ ¿ä±¸¸¦ ÇØ°áÇÏ°í ÀÖ½À´Ï´Ù. ¿ì¸®´Â ÀÌ°ÍÀÌ °íÀ¯ÇÑ ¹Ìµå½ºÄÉÀÏ ¼¼±×¸ÕÆ®ÀÇ ¹Ì·¡¸¦ ¸¸µé¾î°¥ °ÍÀ̶ó°í ¹Ï½À´Ï´Ù.

·°¼Å¸®, ¸®Á¶Æ®, Àå±â ü·ù, Ä÷º¼Ç ºê·£µå¿¡ ´ëÇÑ ±âȸ´Â È®½ÇÈ÷ ÀÖ½À´Ï´Ù. ¿ì¸®°¡ °èȹÇÑ ¿©·¯ Áö¿ªÀÌ ÀÖ½À´Ï´Ù¸¸ ±Ô¸ð¸¦ È®ÀåÇÒ ¼ö ÀÖ¾î¾ßÇÕ´Ï´Ù. ¿ì¸®´Â ÁÖ·ù ºê·£µåÀÇ ¼º°øÀ» ÅëÇØ ¹Ìµå½ºÄÉÀÏ ¼¼±×¸ÕÆ®¿¡¼­ »ó´çÇÑ ±âȸ¸¦ º¸°í ÀÖ½À´Ï´Ù.

¿ì¸®´Â °í°´¿¡ ´ëÇØ ¾Ë°í °í°´ÀÌ ÁÁ¾ÆÇÏ°í ±×µéÀÌ ´ÙÀ½¿¡ ¶Ç ÇÏ°í ½ÍÀº °ÍÀ» ¸¸µå´Â °ÍÀÌ ¸Å¿ì Áß¿äÇÏ´Ù´Â °ÍÀ» ¾Ë°Ô µÇ¾ú½À´Ï´Ù. Àü ¼¼°è ÁÖ¿ä ¸ñÀûÁö¿¡¼­ ¼º°øÀûÀ¸·Î È®ÀåÇÑ ¿ì¸®´Â ÀÌÁ¦ ¾îµð¿¡¼­³ª ¸ðµç °í°´¿¡°Ô Æí¾ÈÇÑ ¼÷¹ÚÀ» Á¦°øÇϱâ À§ÇØ ¶°¿À¸£´Â Æ®·»µå¿¡ Àü³äÇÏ°í ÀÖ½À´Ï´Ù.

Despite brands across an array of price points, the appetite for growth does not seem to be abating. This is being driven by two factors: a more sophisticated consumer and the need to provide owners with more options for existing brands reach in some territories.

Different classes of travelers use different attributes to determine their view of a hotel brand's position. Moreover, even when they use the same attributes, various classes of travelers assign different weights to those attributes. A principal point of differentiation among travelers is whether they are traveling on business or for pleasure.

Additionally, with WHR leading position in the midscale segment alongside we are addressing the need of a rapidly growing and underserved segment and we believe it will shape the future of this unique midscale category.

There are clearly opportunities in luxury, in resorts, in extended stay, in collection brands. There are a number of areas we have mapped out. But they have to be able to scale up. With the success of our mainstream brands, we see significant opportunity in the midscale segment.

We want to appeal to the and as an industry, we've found that is crucial that we know our customer, create something for them, which they like and wish to repeat time and time again. Having successfully scaled across key destinations cities around the globe, we are now more than ever committed to an emerging trend to provide comfortable stays for every guest, everywhere.

 

ºê·£µå µµÀÔ ÀÌÈÄ, ¿î¿µ°ú ¸¶ÄÉÆÃÀûÀÎ Ãø¸é¿¡¼­ »õ·Ó°Ô µµÀÔÇ߰ųª ÇâÈÄ µµÀÔ °èȹÀÎ ºÎºÐÀÌ ÀÖ´Ù¸é ¸»¾¸ÇØ ÁֽʽÿÀ. Please tell us if there are any new initiatives or future plans in operations and marketing.

¿ì¸®´Â ¿©ÇàÀ» ¿øÇϰųª ȣIJ½º¸¦ Áñ±â°í ½ÍÀº ¸ðµç °í°´µé°ú ÇÔ²²ÇÏ°í ½Í½À´Ï´Ù. ¿ì¸®´Â ¸ðµÎ°¡ ¼Õ½±°Ô ¿©ÇàÀ» ÇÒ ¼ö ÀÖµµ·Ï ¸¸µå´Â °£´ÜÇÑ »ç¸íÀ» °¡Áö°í ÀÖ½À´Ï´Ù. ¾Æ½Ã¾Æ ÅÂÆò¾ç Áö¿ª¿¡¼­ ¿ì¸®´Â °ÅÀÇ ´ëºÎºÐÀÇ °í°´ ¼¼±×¸ÕÆ®¿¡ °ÉÃÄ 9°³ÀÇ ºê·£µå¸¦ ¿î¿µÇÏ°í ÀÖ´Â Æø³ÐÀº Æ÷Æ®Æú¸®¿À¸¦ °¡Áö°í ÀÖÀ¸¸ç ¾÷½ºÄÉÀÏ ·°¼Å¸®ºÎÅÍ ÀÌÄÚ³ë¹Ì±îÁö ¸ðµç °í°´ÀÇ ¿ä±¸¸¦ ÃæÁ·½Ãų Áغñ°¡ µÇ¾î ÀÖ½À´Ï´Ù.

À©´ýÀÇ ¸ðµç È£ÅÚ¿¡¼­´Â ÈǸ¢ÇÑ °í°´ ¼­ºñ½º¸¦ º¸ÀåÇÕ´Ï´Ù. °í°´ÀÌ È£ÅÚ¿¡ µé¾î¿À´Â ¼ø°£ºÎÅÍ ´«Ä¡Ã§ ¼ö ÀÖ´Â À©´ýÀÇ Æ¯Â¡ Áß Çϳª´Â ºê·£µåÀÇ ½Ã±×´ÏóÀÎ “À©´ý À£ÄÄ(Wyndham Welcome)”ÀÔ´Ï´Ù.

We want to connect with anyone who wants to travel or even just have a staycation! We have a simple mission at Wyndham - to make travel accessible to all. We have a large portfolio of brands under us, nine in this region, spanning almost different segments of consumers. We have something for everyone - from upscale luxury to economy.

At Wyndham, we ensure that every single one of our properties has excellent guest relations and service. Starting from the moment a guest walks onto our property, one distinct feature that you'll notice is our signature "Wyndham Welcome"
 

   
¡ã Ramada Encore Jeju Seogwipo EAST

Çѱ¹ ½ÃÀå¿¡¼­ÀÇ ÁøÃâ È®´ë °èȹµµ ±Ã±ÝÇÕ´Ï´Ù. Çѱ¹½ÃÀå¿¡¼­´Â ƯÁ¤ ºê·£µå(¶ó¸¶´Ù) ÆíÁßÀÌ ½ÉÇÑ °Í °°½À´Ï´Ù. What is your plan to expand into the Korea market? In Korea, it seems brand presence is heavily skewed towards a certain brand, Ramada.

¿ì¸®´Â Çѱ¹ Àü¿ª¿¡ °ÉÃÄ Å« ¼º°ø°ú ¼ºÀåÀ» °ÅµÎ¾ú°í ÇöÀç 40°³°¡ ³Ñ´Â È£ÅÚÀÌ ¿î¿µµÇ°í ÀÖ½À´Ï´Ù. È£ÅÚ °³¹ß¿¡ ÀÖ¾î ÀáÀç·ÂÀÌ Å« Çѱ¹Àº ºü¸£°Ô ¼ºÀåÇÏ°í ÀÖÀ¸¸ç À©´ý ¿ª½Ã Çѱ¹¿¡¼­ ºê·£µå Æ÷Æ®Æú¸®¿À¸¦ È®ÀåÇÏ°í ½Í½À´Ï´Ù. ¿ì¸®°¡ ÆÄÆ®³Ê¿Í ÇÔ²²ÇÏ´Â ºñÀüÀº Ç×»ó ¾çÁúÀÇ °í°´ °æÇèÀ» Á¦°øÇÏ´Â °ÍÀ̾ú°í ÀÌ°ÍÀÌ ¿©Çà°´µéÀ» À§ÇÑ ¹ÏÀ» ¼ö ÀÖ´Â º»°ÅÁö¸¦ ¸¸µå´Â ȯ°æÀ» Á¦°øÇß½À´Ï´Ù. ±×·Î ÀÎÇØ °í°´¿¡°Ô µµ½ÃÀÇ ¸í¼Ò¿¡ Æí¸®ÇÏ°Ô Á¢±ÙÇÒ ¼ö Àִ ȯ°æ°ú Æí¾ÈÇÑ ½Ã¼³À» Á¦°øÇÒ ¼ö ÀÖ¾úÀ¸¸ç, ¶ó¸¶´Ù ºê·£µå°¡ Àü ¼¼°è¿¡ ¾Ë·ÁÁö°Ô µÈ ÀÌÀ¯À̱⵵ ÇÕ´Ï´Ù. À©´ýÀº ¿ÃÇصµ Çѱ¹¿¡ 3°³ÀÇ ¶ó¸¶´Ù È£ÅÚÀ» ¿ÀÇÂÇß½À´Ï´Ù. Çѱ¹Àº ¿©Çà°ú °ü±¤°´¿¡ ´ëÇÑ ¼ö¿ä°¡ ±âÇϱ޼öÀûÀ¸·Î Áõ°¡ÇÏ°í ÀÖ¾î ÀÌ·¯ÇÑ ¼Óµµ¸¦ ³¾ ¼ö ÀÖ¾ú°í Áö¼ÓÀûÀ¸·Î Áõ°¡ÇÏ´Â ¿©Çà°´ ¼ö¿ä¸¦ ÃæÁ·½ÃÅ°±â À§ÇØ À̸¦ È°¿ëÇÒ °ÍÀÔ´Ï´Ù.

We see great success in our hotels across South Korea hence we are able to now grow to over 40 hotels in this country. We want to expand our portfolio in South Korea, a rapidly growing market with massive potential for hotel development in destinations across the country and our shared vision with our partners have always been a commitment to delivering quality customer experiences with which allows us to create a trusted home base for travellers offering that environment while giving guests immediate access to the city's attractions and the comfortable facilities for which the Ramada brand is known worldwide.

Additionally, Wyndham added three Ramada hotels in South Korea just this year. South Korea has been able to stay up to speed with the exponential increase in demand for travel, tourists arrival and we will continue to leverage on this to meet continuously growing these travellers demand.

 

Çѱ¹½ÃÀå¿¡ »õ·Ó°Ô ¼±º¸ÀÌ°í ½ÍÀº À©´ýÀÇ ºê·£µå°¡ ÀÖ´Ù¸é ¼Ò°³ÇØ ÁֽʽÿÀ. Is there any brand you would like to introduce to the Korea market?

Çѱ¹Àº ÀÌÄÚ³ë¹Ì¿Í ¹Ìµå½ºÄÉÀÏ È£ÅÚ °³¹ß ºÎ¹®¿¡¼­ Å« ±âȸ°¡ ÀÖ½À´Ï´Ù. ¿ì¸®´Â È£ÅÚÀ» ¹æ¹®ÇÏ´Â °í°´µé°ú ±×µéÀÌ ÁöÃâÇÏ´Â ºñ¿ë ¸ðµç ºÎºÐ¿¡¼­ÀÇ ¼ºÀåÀ» È°¿ëÇÒ ¼ö ÀÖ´Â ¹æ¹ýÀ» ã¾Æ Èï¹Ì·Ó°í ¸Å·ÂÀûÀÎ Áö¿ª¿¡¼­ °í°´µé¿¡°Ô ¼¼°èÀûÀÎ ¼öÁØÀÇ È£ÅÚ°ú ¼­ºñ½º¸¦ Á¦°øÇϱâ À§ÇØ °è¼ÓÇؼ­ ³ë·ÂÇÒ °ÍÀÔ´Ï´Ù.

À۳⿡ µ¥ÀÌÁî Àΰú ÇÏ¿öµå Á¸½¼ ºê·£µå¸¦ Çѱ¹¿¡ ¼Ò°³Çß½À´Ï´Ù. ¶ó¸¶´Ù¸¦ Æ÷ÇÔÇÑ ÀÌ ¼¼ °³ÀÇ ºê·£µå ±â¹ÝÀ» Áö¼ÓÀ¸·Î ±¸ÃàÇÔ°ú µ¿½Ã¿¡ °ð Çѱ¹À» ¿©ÇàÇÏ´Â °í°´µé¿¡°Ô ÀûÇÕÇÑ »õ·Î¿î ºê·£µå¸¦ µµÀÔÇÒ °èȹÀÔ´Ï´Ù.

There are great opportunities for economy and midscale hotel development throughout the country and we will continue to look for ways to capitalise on the impressive growth in both visitor arrivals and visitor spending to provide guests with world-class properties and service in exciting, desirable locations.

We have introduced Days Inns and Howard Johnsons, in South Korea with openings last year and will continue to work on establishing our footing with these three brands while we bring in new brands that suit visitors travelling to this country in the near future.

 

È£ÅÚ ¿À´× ÆÄÆ®¿ÍÀÇ Ä¿¹Â´ÏÄÉÀ̼Ç, ÆÄÆ®³Ê½Ê ÁõÁøÀ» À§Çؼ­ ¾î¶°ÇÑ Á¤Ã¥À» ÆîÄ¡°í °è½Å°¡¿ä. Çѱ¹ ¿À´×µé°úÀÇ °ü°è Çü¼º ¹æ½Äµµ ±Ã±ÝÇÕ´Ï´Ù. Please tell us about your strategies/policies to develop and enhance partnership and communication with owners and franchisees. Also, how do you build a relationship especially with Korean owners and franchisees.

½ÃÀå °³¹ß°ú Ä¿¹Â´ÏÄÉÀ̼ÇÀ» À§ÇØ Çѱ¹¿¡ ±â¹ÝÀ» µÐ ´ã´ç ÆÀÀ» ¸¸µé¾î ÇÁ·£Â÷ÀÌÁî ÆÄÆ®³Êµé°ú ¿øÈ°ÇÑ ¼ÒÅëÀ» ÇÒ ¼ö ÀÖ´Â ÀýÂ÷¸¦ ±¸ÃàÇß½À´Ï´Ù. ¿ì¸®´Â Ç×»ó ¿À³Ê, ÇÁ·£Â÷ÀÌÁî ÆÄÆ®³Ê¿ÍÀÇ °ü°è¸¦ °­È­ÇÒ ¼ö ÀÖ´Â ±âȸ¸¦ ¸ð»öÇÏ°í ÀÖ½À´Ï´Ù.

We have developed a fluid communication process with franchisees. Setup a team based in South Korea in market growth and communication. We are always continuing to look for opportunities to enhance relationship with owners & franchisees.

 

±Û·Î¹ú È£ÅÚ ½ÃÀå Àü¸ÁÀ» ÇØÁֽðí, ±× Áß¿¡¼­ South East Asia¿Í Pacific ½ÃÀå Àü¸ÁÀ» Áß½ÉÀ¸·Î ¸»¾¸ÇØ ÁֽʽÿÀ. Please tell us a global hotel industry's outlook, with a focus on South East Asia and Pacific region.

¿ì¸®ÀÇ ÇÙ½É ºñÁî´Ï½º´Â Çѱ¹»Ó¸¸ ¾Æ´Ï¶ó ±× ¿Ü µ¿³²¾Æ½Ã¾Æ¿Í ÅÂÆò¾ç Áö¿ª, ´õ ³ª¾Æ°¡ Àü¼¼°èÀûÀ¸·Î ±Û·Î¹ú ¼ºÀåÀ» À̲ô´Â °ÍÀÔ´Ï´Ù.

°´½Ç °ø±ÞÀÌ ºÎÁ·ÇÑ ¿Ü°û °ü±¤Áö¿¡´Â ¾öû³­ ÀáÀç·ÂÀÌ ÀÖÀ¸¸ç ÀÌ Áö¿ª¿¡¼­ Áõ°¡ÇÏ´Â ¼ö¿ä¸¦ ÃæÁ·½ÃÅ°±â À§ÇØ ´õ ¸¹Àº È£ÅÚÀ» ¿ÀÇÂÇÏ°íÀÚ ÇÕ´Ï´Ù. ÀÌ´Â ºñÁî´Ï½º¿Í ·¹Àú ¿©Çà ¸ðµÎ¸¦ À§ÇÑ ÁÖ¿ä °ü±¤Áö¿¡¼­ÀÇ ¼ºÀå¿¡ ÀÖ¾î ¸Å¿ì °¡Ä¡ ÀÖÀ» °ÍÀÔ´Ï´Ù. ±× ¿Ü¿¡µµ ¸Å·ÂÀûÀÎ ¿©ÇàÁö¸¦ Á¦°øÇÏ´Â Áö¿ª¿¡¼­ »õ·Î¿î ½ÃÀå¿¡ »õ·Î¿î ºê·£µå¸¦ ¼Ò°³ÇÏ°í ÀÖ½À´Ï´Ù.

À©´ýÀº ÁßÈ­±Ç¿¡¼­ °¡Àå Å« ÀÎÅͳ»¼Å³Î È£ÅÚ ÇÁ·£Â÷ÀÌÁî ±â¾÷À̸ç ÇâÈÄ 3³â°£ Áß±¹¿¡ ¾à 500°³ÀÇ È£ÅÚÀ» ¿ÀÇÂÇÒ °èȹÀ» ¹ßÇ¥Çß½À´Ï´Ù. À̸¦ ÅëÇØ 2022³â ¸» Áß±¹¿¡¼­ À©´ýÀº ÃÑ 2,000°³°¡ ³Ñ´Â È£ÅÚÀ» º¸À¯ÇÏ°Ô µË´Ï´Ù. ¶ÇÇÑ °¡Àå ºü¸£°Ô ¼ºÀåÇÏ°í ÀÖ´Â ½ÃÀåÀÎ µ¿³²¾Æ½Ã¾Æ¿Í ÅÂÆò¾ç Áö¿ª¿¡¼­µµ ºü¸£°Ô ¼ºÀå ÁßÀÌ¸ç ¿ÃÇØ ¸» ű¹¿¡ 3°³ÀÇ È£ÅÚÀ» ¿ÀÇ ÇÒ °èȹÀÔ´Ï´Ù. ¾Õ¼­ ¸»¾¸µå¸° °Íó·³ ¿ÃÇØ Çѱ¹¿¡¼­µµ 3°³ÀÇ ¶ó¸¶´Ù È£ÅÚÀ» ¿ÀÇÂÇÔÀ¸·Î½á ÃÑ È£ÅÚ ¼ö°¡ 40°³¸¦ ³Ñ¾ú½À´Ï´Ù.

¿ì¸®´Â °­·ÂÇÑ ¼ºÀå ¸ð¸àÅÒÀ» À¯ÁöÇÏ°í Áß±¹ Áö¿ªÀÇ ¿À³Ê, °³¹ßÀÚµé°ú ±ä¹ÐÇÏ°Ô Çù·ÂÇÏ¿© Áß±¹¿¡¼­ ¼ö¸¹Àº ½Å±Ô È£ÅÚ ¿ÀÇ°ú °´½Ç¼ö ¼ºÀå ¼öÄ¡¸¦ ±â·ÏÇß½À´Ï´Ù. ƯÈ÷ È«ÄáÀ» ºñ·ÔÇØ ¿ì¸®ÀÇ ºñÁî´Ï½º È®Àå¿¡ ÀÖ¾î ºü¸¥ ¼ºÀå°ú °­·ÂÇÑ ÀáÀç·ÂÀ» º¸À¯ÇÑ Áß±¹ ºÏºÎ ¹× ³²¼­ºÎ Áö¿ª¿¡¼­ÀÇ ÀÔÁö¸¦ È®´ëÇϱâ À§ÇØ ³ë·ÂÇÏ°í ÀÖ½À´Ï´Ù.

Our core business would be to drive global growth not only in Korea but to the rest of the SEAPR region and worldwide.

There is immense potential in the outlying tourist destinations where there is a shortage of room supply, and we hope to open more hotels in those areas to meet the growing demand. We see them as being extremely valuable to our growth in key tourism spots for both business and leisure. On top of that we are introducing new brands in new markets in regions that offer attractive destinations

Wyndham is the largest international franchisor in Greater China and recently announced plans to open approximately 500 hotels in China over the next three years, bringing its total to more than 2,000 hotels there by the end of 2022. The Company is also growing rapidly in Southeast Asia and the Pacific Rim, its fastest-growing region, and plans to open three new hotels in Thailand later this year. Additionally, Wyndham added three Ramada hotels in South Korea this year, surpassing 40 hotels in the country.

We have sustained our strong growth momentum and delivered robust hotel opening and net rooms growth figures in China by working closely with owners and developers in the region, we are striving to further expand our presence across this region, especially in Hong Kong and in the northern and southwestern parts of China, where there is rapid growth and strong potential for further expansion of our footprint.

 

À©´ý È£ÅÚ&¸®Á¶Æ®ÀÇ °Å½ÃÀûÀÎ »ç¾÷ ¹æÇâÀ» ¼Ò°³ÇØ ÁֽʽÿÀ. Please tell us about Wyndham's macroscopic business plan.

À©´ý È£ÅÚ & ¸®Á¶Æ®ÀÇ »ç¾÷ ¹æÇâÀº Áö¼ÓÀûÀÎ ¼ºÀå ±Ëµµ¸¦ ±×¸®´Â °ÍÀÌ¸ç ¿ì¸®°¡ °¡Áö°í ÀÖ´Â ¸®´õ½ÊÀ» È°¿ëÇÏ´Â °ÍÀÔ´Ï´Ù. ¿À³Ê°¡ ÅõÀÚÇÏ°í ½ÍÀº °÷ÀÌ ÀÖ´Ù¸é À©´ýÀÌ ÇÔ²² ÇÒ ¼ö ÀÖ½À´Ï´Ù. ÇöÀç À©´ý°ú Àç°è¾àÀ» ÇÏ´Â ¿À³Ê´Â 50% ÀÌ»óÀ¸·Î À©´ý ºê·£µå È£ÅÚÀ» 2°³ ÀÌ»ó ¿î¿µÇÏ°í °è½Ê´Ï´Ù. ÀÌ´Â ¿ì¸®ÀÇ ¿À³Ê°¡ Àå±âÀûÀÎ ÆÄÆ®³Ê½ÊÀÇ °¡Ä¡¸¦ º¸¿©ÁÖ´Â °ÍÀ̶ó°í »ý°¢ÇÕ´Ï´Ù.

Continue growth trajectory. Leverage leadership position we are in. Where owners are investing in currently, we can be present. Currently we have repeat owners (meaning owners that have more than 1 property) at rate of more than 50%. So, this goes to show that our owners see the value of our partnership in the long run.

 

 

   
 

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ÁØ ¾È À§´Â 2002³â È£ÅÚ »ê¾÷¿¡ ÇÕ·ùÇßÀ¸¸ç ÀÌÀü¿¡´Â ¾à 7³â°£ º¸½ºÅÏ ÄÁ¼³Æà ±×·ìÀÇ ¼ö¼® ÄÁ¼³ÅÏÆ®·Î ±Ù¹«Çß´Ù. ±×´Â ÀÎÅÍÄÁƼ³ÙÅ» È£ÅÚ ±×·ìÀÇ Àü·« ºÎ»çÀåÀ¸·Î È£ÅÚ »ê¾÷¿¡ ù¹ßÀ» ³»µó¾úÀ¸¸ç, 2005³â Áß±¹ ³»¿¡¼­ IHG ºê·£µåÀÇ ¼ºÀå Àü·«À» ÁøµÎÁöÈÖÇϱâ À§ÇØ ÁßÈ­±Ç È£ÅÚ ¿ÀÇÁ´× ºÎ¹® ºÎ»çÀåÀ¸·Î ÀÓ¸íµÇ¾î ±× ¿ªÇÒÀ» ¼º°øÀûÀ¸·Î ¼öÇàÇß´Ù. 2009³â¿¡´Â ÈúÆ° ¿ùµå¿ÍÀ̵åÀÇ ¾Æ½Ã¾Æ ÅÂÆò¾ç Áö¿ª Àü·« ¹× È£ÅÚ ¿ÀÇÁ´× ºÎ¹® ºÎ»çÀåÀ¸·Î ÀÓ¸íµÇ¾î Áß±¹ ³»¿¡¼­ ÈúÆ° Æ÷Æ®Æú¸®¿ÀÀÇ ¼º°øÀûÀÎ ¼ºÀåÀ» À̲ø¾ú´Ù.

 

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