> People > Interview
The Shanghai EDITION, Matthew Cooper GMChinese Heritage Meets the New Generation of Luxury with the Opening of The Shanghai EDITION
장진수 편집인  |  hoav@daum.net
폰트키우기 폰트줄이기 프린트하기 메일보내기 신고하기
승인 2019.06.27  13:46:36
트위터 페이스북 네이버 구글 msn
   
 

The Shanghai EDITION
Matthew Cooper General Manager

   
▲ Matthew Cooper General Manager

Please introduce the general points of the Shanghai EDITION Hotel.
The Shanghai EDITION represents a new kind of innovation and authenticity in luxury travel; a modern oasis of comfort at the heart of one of the world's most populous cities. Ian Schrager, the visionary behind the EDITION brand, creates not just a hotel but a seamlessly integrated experience, a small city within a city with an unprecedented blend of leisure and entertainment within one luxury hotel.

With The Shanghai EDITION, Schrager has married the best of the old world and the new, combining two very distinct yet complementary buildings that are full of history and culture - the art-deco former headquarters of Shanghai Power Company built in 1929 has been refurbished to house the public areas and amenities of the hotel: restaurants, bars, rooftops, spa and meeting and events areas; the other taller Power Building has been fused to a new skyscraper to create a multi-dimensional old-to-new space, it is now home to 145 rooms and suites, many with unrivalled views of the Bund, accompanied by an array of wining and dining spaces including a garden rooftop bar with 360 degree views of Shanghai.

The Shanghai EDITION distills the most central and desired services with precision, doing away with the obsolete, dated baggage of the prim, regulated hotel environment. This highly stylised hotel functions as a “home away from home”, catering to the modern-day traveler by providing comfort and ease with refinement: now a signature that defines the EDITION brand.

 

What is the status of the Shanghai EDITION Hotel in the Shanghai Hotel Market?
As the newly opened luxury hotel, The Shanghai EDITION presents a new generation of luxury. Since the hotel opened late last year the response from the public has been overwhelming. The guest slove the hotel design, employees and service style. The rate is positioned in the upper spectrum of the market however this has not deterred guests and the hotels performance is very impressive for its short time opened. The Shanghai EDITION is attracting the city's most stylish crowd and is the place to be seen. Our status in the social space is on an equally steep trajectory with the hotel already reaching the top 10 in Tripadvisor.

   
   
 

What is the overall hotel market trend in Shanghai?
Shanghai's GDP came in at around 3.27 trillion yuan in 2018, up 6.6 percent from a year earlier and has lowered its gross domestic product growth target for the next five years while increasing investment in research and key new industries to achieve stable, healthy and sustainable development.

Successes in depended reforms in the free trade zone, enhanced innovation, and the improved quality of economic development were considered among the most significant achievements during the period. In the next five years, Shanghai will increase its investment in research and development to more than 4 percent of its GDP as part of efforts to build itself into a center of technology and innovation. Upcoming projects such as Shanghai East Railway station(2021) and LEGOLAND theme park(2022), Shanghai is likely to attract more domestic business and leisure tourists.

 

What are the key features of the Shanghai EDITION Hotel that can attract customers?
The Shanghai EDITION embraces Schrager's vision of “simple sophistication” which translates into “understated luxury” showcased in its constant attention to details - in the design, service, food and quest for perfection.

The 145 guest rooms and suites bring laid-back modern luxury to a new era. State-of-the-art beds are adorned with imported luxury Anichini linens and unique and custom designed furniture with carefully selected textiles. The bathrooms are finished in white marble, detailed in contrasting black metal, with custom-scented Le Labo amenities as standard. The slanted windows, all of which give breathtaking views of Shanghai and The Bund, add to the feeling of insulated calm within the rooms. The walls and floor of the bedroom and living areas are clad in light oak, creating a sense of warmth and domesticity.

Restaurants, bars, and entertainment include: Shanghai Tavern, Michelin Starred Chef Jason Atherton's all-day dining, brasserie style restaurant and HIYA, a Japanese lzakaya-inspired restaurant, also by Atherton; Punch Room, the sophisticated cocktail lounge first made famous at The London EDITION; Canton Disco, a traditional Cantonese restaurant concept by the celebrated Black Sheep Group, with a contemporary update at its fore; The Club Room - a gentleman's club-inspired lounge area that exudes a sense of warmth and exclusivity; and Electric Circus, a fresh kind of club and VIP lounge and nightclub, in the tradition of Ian Schrager's first venture Studio 54, with its dramatic lighting, otherworldly interior and signature EDITION cocktail mixology, featuring some of the world's top DJs and performers, destined to become an unmissable venue in the Shanghai nightlife scene.

Other communal spaces include a series of modular meeting and event floors, a fully landscaped tropical Roof Garden and one of few urban green spaces in Shanghai; the Urban Lobby, the threshold that connects the heritage building and the postmodern tower, a swimming pool sunk in stone and overlooking the urban landscape; a gym, spa, and multiple terraces.

 

Any special promotion at The Shanghai EDITION Hotel?
The hotel is an all exclusive dining, relaxation and entertainment destination. We are currently working on a program that will envelope all of these elements into one price. Please watch our website for this exciting innovation.

 

Do you have any special marketing plans for the Korean market and Korean customers?
As you are aware, I lived in Seoul for the last 5 years and have a deep understanding and love for the Korean guest and Korea in general. I have been spending time with my team to help them understand this market and what the true luxury guest of Korea requires from a hotel. As I was General Manager at “Dongriott” JW Marriott Dongdaemun Square for a long time I am fully aware of what these guests want. Our food and beverage offerings there were recognized as the market leader and I bring this knowledge with me.

   
 

Is there any partnership or joint promotion for the Shanghai EDITION Hotel with other companies or agencies?
Food and Beverage is crucial for EDITION brand. EDITION food and beverage is discovered artisans a new kind of gathering place enchanting sophistication - day to night. Like the best musicians, the best chefs and mixlolgists are discovered. While culinary credentials are a given, EDITION seeks out the most talented individuals who share our core value. Then, we leave them to create new kinds of gathering places, for all day dining and entertaining. To highlight the brand effort on F&B, our three key venues are collaborating with Michelin Starred Chef Jason Atherton and Hong Kong based Black Sheep Restaurant.

Shanghai Tavern - Michelin-star chef Jason Atherton lends his culinary expertise to Shanghai Tavern. The restaurant offers all-day dining with a menu of seasonal, contemporary European brasserie. The interior references layers of history behind the Shanghai Power Company Building and features a communal space designed with pockets of intimacy.

Hiya - High above the city on the 27th floor, HIYA is a Japanese Izakaya-inspired restaurant helmed by Jason Atherton, the Michelin-starred London-based restaurateur. The menu, designed for sharing, marries Japanese and Western flavours and features sashimi with careful garnishes designed to enhance the flavour of the fish and a grill serving premium Wagyu sirloin and other delicacies.

Canton Disco - Summer 2018 see the next chapter of Black Sheep Restaurants growing legacy as the prominent Hong Kong-based hospitality group opens its first international outpost, Canton Disco, in The Shanghai EDITION. In keeping with Black Sheep Restaurants storytelling philosophy, Canton Disco pays homage to the unprecedented mix of glamorous sophistication and primal hedonism of the legendary Hong Kong night club of the same name.

 

Please introduce future vision and plans for The Shanghai EDITION.
I will lead the team of The Shanghai EDITION to be No.1 in Shanghai market, on Tripadvisor for guest feedback, awareness of the hotel, and absolutely the final business achievement.

 

   
▲ Canton Disco
   
▲ Shanghai Tavern
   
▲ Spiral Staircase

The Shanghai EDITION
Chinese Heritage Meets the New Generation of Luxury with the Opening of The Shanghai EDITION

Ian Schrager, the American visionary and pioneer of boutique hotels, brings the celebrated EDITION brand to the metropolis of Shanghai, with an unprecedented blend of leisure and entertainment within one luxury hotel.

_ The development comprises a refurbishment of one of the city’s finest buildings, the art-deco former headquarters of Shanghai Power Company on Nanjing Road - built in 1929

_ The historic building is home to the public areas and amenities of the hotel: restaurants, bars, rooftops, spa and meeting and events areas.

_ The Power Building has been fused to a new skyscraper, which houses the 145 guest rooms of the hotel, creating a multi-dimensional old-to-new space.

_ Restaurants, bars, and entertainment include: Shanghai Tavern, Michelin Starred Chef Jason Atherton’s all-day dining, brasserie style restaurant and HIYA, a new Japanese restaurant, also by Atherton; Punch Room, the sophisticated cocktail lounge first made famous at The London EDITION; Canton Disco, a traditional Cantonese restaurant concept, with a contemporary update; The Club Room - a gentleman’s club-inspired lounge area that exudes a sense of warmth and exclusivity; and Electric Circus, a fresh kind of club and VIP lounge and nightclub, in the tradition of Ian Schrager’s first venture, Studio 54.

   
▲ Spa
   
▲ The Roof

_ Other communal spaces include a series of modular meeting and event floors, a fully landscaped tropical Roof Garden and one of few urban green spaces in Shanghai, equipped with a bar and cinema; the Urban Lobby, the threshold that connects the heritage building and the postmodern tower, a swimming pool sunk in stone and overlooking the urban landscape; a gym, spa, and multiple terraces.

_ The Shanghai EDITION embraces Schrager’s vision of “simple sophistication” which translates into “understated luxury” showcased in its constant attention to details - in the design, service, food and quest for perfection.

The Shanghai EDITION distills the most central and desired services with precision, doing away with the obsolete, dated baggage of the prim, regulated hotel environment. This highly stylised hotel functions as a “home away from home,” catering to the modern-day traveler by providing comfort and ease with refinement: now a signature that defines the EDITION brand.

   
▲ Suite View Day
   
▲ Bathroom

website: www.edition-hotels.cn
Address: 199 Nanjing Road East, Shanghai, China

 

 

장진수 편집인의 다른기사 보기  
폰트키우기 폰트줄이기 프린트하기 메일보내기 신고하기
트위터 페이스북 네이버 구글 msn 뒤로가기 위로가기
이 기사에 대한 댓글 이야기 (0)
자동등록방지용 코드를 입력하세요!   
확인
- 200자까지 쓰실 수 있습니다. (현재 0 byte / 최대 400byte)
- 욕설등 인신공격성 글은 삭제 합니다. [운영원칙]
이 기사에 대한 댓글 이야기 (0)
HotelAviaOpenMediaContact Us개인정보취급방침청소년보호정책이메일무단수집거부
우.04522 서울특별시 중구 남대문로 117, 동아빌딩 11층 1179호  |  대표전화 : 02)3297-7607  |  팩스 : 02)6008-7353
오픈미디어  |   사업자등록번호 : 210-13-42325  |  대표 : 마은주
호텔아비아  |   정기간행물등록번호 : 서울중 라00701  |  대표ㆍ편집인 : 장진수  |  청소년보호책임자 : 장진수
Copyright © 2020 호텔아비아. All rights reserved.